In today’s fast-moving beauty market, private label brands are transforming the way businesses grow. Whether it’s a salon introducing its own nail product line or a retailer expanding into cosmetics, private labelling allows companies to launch quality products quickly and efficiently.
At Chemence Cosmetics, we work with brands of all sizes to turn ideas into real, market-ready products. With over 30 years of experience as one of the UK’s leading private label manufacturers, we understand what it takes to create exceptional beauty products that perform, comply with regulations, and represent your brand with pride.
In this guide, we’ll explain what private label brands are, how they compare to national brands, and why more businesses are choosing private labelling for growth and long-term success.
Private label brands are products made by one company but sold under another company’s brand name. Instead of creating your own factory or lab, you partner with a private label manufacturer who produces your items according to your specifications.
For example, Chemence Cosmetics develops and manufactures a wide range of private label products, including nail glues, builder gels, adhesives, and UV curing resins. You can choose private labeling to brand these products as your own, giving you full ownership of how they look, feel, and are marketed.
Private label brands give you control over pricing, packaging, and your overall brand offering without the high costs of setting up your own production facility.
Compariso between private label & national brands
Private Label vs National Brands
Many people compare private label brands with national brands (sometimes called manufacturer brands). The difference comes down to ownership and control.
• National brands are owned and marketed by the company that produces them.
• Private label brands are produced by a manufacturer but sold under a retailer or company’s name.
For example, a store brand might sell a range of private label products made by Chemence Cosmetics but labelled under their own brand. While national brands often focus on mass marketing, private label brands can offer more flexibility, creativity, and value.
Today, private label products compete directly with national brands — often matching or exceeding them in quality while offering better margins for retailers and business owners.
Private label brands have become a major part of the global beauty and cosmetics industry. In the UK alone, private label sales now make up a growing share of the market, with both small businesses and large retailers seeing the benefits.
Some key reasons for their popularity include:
• Lower start-up costs – No need for in-house manufacturing.
• Faster time to market – Products can launch in weeks, not months.
• Flexibility – Easily adjust your product line or packaging as trends change.
• Profit margins – Keep more control over pricing and profit.
• Customer loyalty – Build a trusted brand that customers return to.
Private label brands have expanded beyond budget lines — they now include premium, eco-friendly, and professional-grade brand items that rival the biggest names in beauty.
Why Businesses Choose Private Label Manufacturing
Partnering with a private label or white label manufacturer allows you to focus on your brand rather than the manufacturing process. This partnership saves you time, resources, and stress.
At Chemence Cosmetics, we manage every step of production, including:
• Product formulation and development
• Ingredient sourcing
• Manufacturing and filling
• Packaging and design
• Regulatory compliance
We offer custom solutions for every client, from salons launching a first product to established brands expanding into new categories. By working with us, you benefit from a smooth process and a reliable supply chain that ensures quality at every stage.
The Manufacturing Process Explained
The manufacturing process for private label products is more straightforward than many expect. Here’s how it works at Chemence Cosmetics:
Consultation and Concept:
We start by discussing your brand goals and target market. Whether you want a simple adhesive or a complete line of nail care products, we’ll help refine your vision.
Product Development:
Our expert chemists develop formulations tailored to your specifications. You can select from our existing products or request a new formulation to suit your customers.
Packaging and Branding:
We help design packaging that reflects your identity. From colour schemes to container choices, we make sure your brand products look professional and appealing.
Testing and Quality Assurance:
Every product goes through strict quality control and compliance checks to ensure safety and consistency.
Production and Delivery:
Once approved, we begin full-scale production. With efficient lead times and flexible order quantities, your products will be ready for launch quickly and reliably.
This streamlined process is what makes Chemence Cosmetics one of the UK’s most trusted private label manufacturers.
The Benefits of Private Label Brands
Private label brands offer unique advantages compared to buying or reselling existing products:
1. Full Control Over Your Brand
You decide what your brand offering includes from ingredients to packaging design.
2. Strong Market Identity
Private label brands help you stand out from competitors by offering exclusive brand items that can’t be found elsewhere.
3. Better Margins
Because you’re not paying for another company’s brand name, your costs are lower and your profits higher.
4. Fast Growth Opportunities
Adding new products including seasonal or trend-based items is easy when you already have a trusted manufacturing partner.
5. Consistent Quality
With a reputable private label manufacturer like Chemence Cosmetics, you get reliable quality across all batches.
Existing Products vs New Developments
One of the biggest decisions you’ll make is whether to start with existing products or create something completely new.
At Chemence Cosmetics, we offer both options. Many clients choose to rebrand our white label manufacturer formulations proven, tested products that already perform well in the market.
Others prefer a custom approach, where we design something unique. We offer custom formulations that can be developed around specific requirements, such as vegan, cruelty-free, or hydroquinone-free products.
Both paths deliver high-quality results, allowing you to grow your market share with confidence.
Expanding Your Product Line
Private label partnerships give you the freedom to build a wide range of products under your own name. For beauty brands, this can include:
• Nail glues and adhesives
• Soak-off gels and builder gels
• Base coats and top coats
• Skincare and body care items
• Specialty beauty treatments
By working with a manufacturer like Chemence, you can expand your product line as your business grows, introducing complementary items that strengthen your brand and attract repeat customers.
Private Label vs White Label: What’s the Difference?
Although they sound similar, private label and white label products aren’t quite the same.
• White label products are ready-made formulations sold to multiple brands with minimal customisation.
• Private label products are developed or modified specifically for your brand, giving you more control over ingredients, packaging, and design.
Chemence Cosmetics offers both services. Whether you want to start quickly with a pre-formulated range or build your brand from the ground up, we’ll create a plan that fits your goals.
How Chemence Cosmetics Supports Private Label Brands
Chemence Cosmetics has decades of experience helping beauty companies bring their visions to life. Our services include everything from product development and manufacturing to filling and packaging.
We pride ourselves on being a private label manufacturer that provides more than just production. We act as a long-term partner to your business, supporting you through every stage of growth.
Here’s how we help your brand succeed:
• Regulatory support and safety documentation
• High-performance, compliant formulations
• Sustainable packaging and ethical sourcing
• Fast lead times and flexible order sizes
• Continuous product innovation
Our goal is simple: to make it easy for your brand or private label line to thrive.
The Future of Private Label Brands in the UK
The private label cosmetics market continues to grow across the UK and Europe. Customers trust store brands more than ever before, and retailers are using private labelling to offer premium alternatives to traditional brands.
As the demand for cruelty-free, sustainable, and unique beauty products rises, private label manufacturers like Chemence Cosmetics play an essential role in driving innovation. We help brands expand their market share through a wide range of safe, high-quality formulations developed right here in the UK.
Final Thoughts
Private label brands give businesses the freedom to design, brand, and sell high-quality products without managing their own factory. With the right manufacturer, you can build a strong reputation, increase your market share, and grow your product range.
At Chemence Cosmetics, we make private labelling simple, reliable, and scalable. Whether you’re looking to launch a single product or develop a complete brand offering, we’re here to help.
Our expert team manages the full manufacturing process, from product concept to final delivery, ensuring every item meets the highest standards.
Ready to grow your private label brand?
Contact Chemence Cosmetics today and discover how we can help you create products that your customers will love.
EXPERIENCE
Professional UK Private Label Cosmetics
Chemence is a UK Professional Private Label Cosmetics leads the way in the development of high quality and innovative products for the cosmetics and beauty industry.
With over 30 years of experience in manufacturing cyanoacrylate adhesives and UV curing nail products, Chemences’ highly skilled workforce and world-class development chemists continually strive to provide exceptional service to all our clients.
Over the years, we’re proud to have earned the trust and loyalty of countless customers. That’s because our products are formulated with quality ingredients and the latest technologies to meet the highest industry standards.
OUR INNOVATIVE PRODUCTS
Chemence Cosmetics offers nail glues and nail resins together with a wide range of HEMA & Di-HEMA free LED/UV cured nail coatings and builder gels.
